Trends

India’s health and wellness market is evolving rapidly. More people are becoming aware of the importance of a balanced lifestyle, nutrition, and mental well-being. This shift has created space for new brands that offer fresh approaches to health, fitness, and self-care. These emerging brands are not only meeting the growing demand but also shaping how Indians approach wellness in daily life. This post explores some of the most promising health and wellness brands in India tod

For too long, sustainability  was seen as a compliance headache or an expensive strategy reserved for multinational corporations. Today, for every Indian business owner , from a small manufacturing unit to a local service provider, embracing the Triple Bottom Line (TBL) — People, Planet, and Profit —is a vital strategy for resilience, competitiveness, and future growth. The TBL framework recognizes that a business's true success is measured by its impact across these three pi

Explore how price sensitivity, kirana influence, Q-commerce, and cultural values shape brand switching and long-term trust.

Discover how 10–30 minute delivery platforms like Blinkit, Zepto, and Instamart are reshaping FMCG buying behavior, product strategy, and brand growth in India.