Branding

Packaging design plays a crucial role in shaping the success of nutraceutical companies, especially those in the growth stage in India. With increasing competition and evolving consumer preferences, packaging is no longer just a container but a powerful tool to communicate brand values, ensure product safety, and influence buying decisions. This post explores practical packaging design strategies that can help nutraceutical brands stand out and build trust with their customer

Indian fashion designer India. A land of 1.4 billion people, a booming middle class, and a fashion consciousness evolving at warp speed. For global apparel brands, it represents a market brimming with unparalleled potential, yet also a labyrinth of complexities. Entering this vibrant landscape isn't for the faint of heart; it requires a meticulously planned strategy that respects its diversity, embraces its unique retail ecosystem, and understands its discerning consumer. Thi

Why Strong Branding Matters for Indian FMCG SMEs